Turbo Air Website Development 2019/2020 Project: Turbo Air Inc. is a commercial refrigerator manufacturing company, and runs an e-commerce site per each product brand. Turbo Air Inc. has three product brand sites.
Project>
Turbo Air Product Brand Sites
Team & Role>
One person role as a researcher, UX / UI designer, project manager, tester, CMS management, and front-end update role (In-house design, and project management role working with a 3rd party developer group)
Objective>
The Main objective of the Product Brand sites is to promote the company’s marketing strategy and creating user-centered product presentation pages by re-designing the previous sites. Also, we consider these elements for the main objectives:
- Superb branding
- Online marketing strategies such as the SEO, Google Analytics
- Efficient and independent in-house product content management
- Customer’s user friendly, tech savvy, responsive web and mobile experiences
- Active display of the lively and up-to-date contents
- Speedy and interactive website
- Bulk file uploading
- Efficient admin setting
Technical Platform>
CMS(WordPress) based customization (CentOS7 Linux OS, Apache web server, PHP, MySQL)
Contribution>
- Created approved quality of UX / UI design by the company, and developer agencies
- Upgraded static and old style front-end design elements into the dynamic and modern version
- Improved the previous CMS (Magento) version’s inefficient and static functions by designing customized CMS management features in WordPress to allow the in-house team’s independent and efficient CMS management.
- Devoted as a project manager and UX designer by actively working with a 3rd party developer team and suggesting potential solutions for all the issues confronted as a problem solving role
Inefficiency of the previous CMS (Magento) features>
- No feature to track the modified date of the product
- Admin user cannot upload all file types
- No option to upload bulk files
- No block content options to apply to mass products
- Tedious work to link each common accessory items to mass products
- Incompatible HTML / visual editor modes
- No menu, sub-menu extendability option
Static and old style front-end design elements
Confusing category tree classification
Static and outdated web subscriber list
Lack of responsive and interactive web & mobile user interface
Content Hierarchy & Flow>
Page Outlines>
Site Map & Architecture>
Block-unit News & Events page>
Feature & Video block>
Full Screen & Responsive Design >
Newly Released & Recently Viewed page>
Two category trees (better way of product category classification & efficient way of category editable ability)>
Extendable menu, sub-menus>
Two way linking between accessory items & product>
Associated Attachment feature (group associated file attachment display in a Documents section in a product detail page)>
Product List ordering manipulation in WordPress>
Compare Product Feature>
Two editing modes: HTML / WYSWYG>
Enhanced Product Page>
Interactive map & interactive menu bar>
Bulk file uploading through CSV file import / export feature>
Fast page loading and efficient way of product image conversion into the web format (Kraken app.)>
Up-to-date Contact Form & Web Subscriber List management(iContact) in WordPress>
Enhanced Media Presentation>
Zoom, and Loom for the video recording & meeting>
Google sheet to keep track of the development history>
- Project management while working with a remote developer group:
Felt the limitation to work with a remote developer group instead of working with an in-house development team - Limitation of the customization in CMS:
This limitation(fragile library reference structure, and costs more for the customization in CMS) led the company consider the pure framework level development in the future
To Company>
- satisfied with modern, dynamic front-end page
- easy to analyze and manage the customer’s data (Google Analytics)
- enhanced SEO / SEM, re-direct management
- new compare product feature
- interactive and dynamic map presentation
To Customer>
- dynamic up-to-date subscriber list
- efficient product search
- efficient category tree classification
- better block-unit product feature presentations
- better media, ads presentation
- new compare product feature
To Admin user>
- independent CMS management with all content editable ability in WordPress
- efficient block-unit group content management
- menu, sub-menu extendability
- easy and efficient product list ordering
- easy and efficient contact form and web subscriber list
- internal domain structure of the subdirectory format